期刊论文

The Design Strategy of Product Development Based on Consumer Experience

中文

南华大学学报(自然科学版)

1673-0062

2016

30

1

124-128

10.3969/j.issn.1673-0062.2016.01.024

本校为第一机构

以消费者体验价值为切入点,结合推车开发案例通过类比进行探讨,结果表明不同策略形式对于消费者体验价值具有不同的意义.产品体验开发策略改变了消费者的生活方式和行为习惯;个性化定制策略符合个体消费者的体验需求;跨界产品开发策略给消费者带来***体验.企业应该根据自身特点及外部环境的变化来选择有效的策略方式.

Stroller case studies and comparison analysis show different strategies means difference to the consumers＇ experience value.The new product development strategy chan- ges the lifestyle or behavior;The personalized customization strategy meets the needs of in- dividual experience; The cross product development strategy provides high- level experience.Enterprises should choose effective strategies according to thei...