Place name is the carrier of regional culture,which contains important historical and cultural value. Urban transformation and expansion has resulted in the disappearance of many traditional place names and the creation of new place names. At the same time,business culture invades place names. The new place name is lack of the traditional connotation,its pointing function has been weakened. Thus,the name should be protected by the principle: with a long history,deep culture,and great reputation. And the evaluation system should be constructed with the index,history,c...