Owing to gradually replacing the traditional industry, originality industry now receives a high praise from the business community. At the time of global fall into financial crisis and difficult to extricate oneself, originality economy is regarded as a straw to clutch at. This paper through studying the superiority and the insufficiency of art design "originality industry" of university, puts forward that we should rely on college education resources, talent cultivation and development platform to realize complementary advantages of universi...