In contemporary times, the power has become an important part of the overall national strength and its status in competition has been improved to a great extent. This article summarized the basic characteristics of the cultural soft power and gave a brief description of China' s progress in the soft power over the past 30 years of China' reform and opening up. But compared with developed countries, the states of China' s soft power is not optimstic. This article put forward the suggestion of raising China' s soft power in three aspects and ...