Information products are well known for the characteristics of public sharing.There have been some theoretic misunderstandings for such products.therefore, people often unrealistically go after expanding the share of information resources.In addition,they prefer cooperation,technology,monopoly and investment to consciousness of equality in market, market efficiency,market competition and market demands respectively.Based on these problems which exist theoretically and practically,the authors think that the establishment of consciousness of market is the key factor i...