The collection and conflict of university internal multi-value culture is a major factor to strangle the effective implementation of university connotation development. In view of the polarization phenomenon of current higher education traditional lectures and talents cultivating, a kind of connotation development model of comprehensive competition, both internal and external factors, multi-level and different objects, has been proposed. The connotation development relationship between scholars and educational workers, during the process of university role exchange as an individual and the ove...