期刊论文

中文

华东交通大学学报

1005-0523

2011

28

4

123-128

10.3969/j.issn.1005-0523.2011.04.024

本校为第一机构

中国日报标题中语言偏离的现象频繁出现,编辑通过创造与报刊常规语言不同的形式来吸引受众眼球,给受众留下深刻的印象。中国日报标题中,语言偏离的类型异常丰富,其中语域偏离尤为常见。文章运用关联理论,旨在从两个角度阐释中国日报标题中的语域偏离现象。从编辑的角度,语域偏离是编辑传递信息意图和交际意图所采用的明示刺激手段;从受众角度,语域偏离的理解是受众通过明示信息,在关联原则下构建认知语境,推理出最佳语境假设,获得语境效果的过程。

News headlines designers deviate language at various levels to attract and impress readers.Among va-rieties of deviate categories in China Dailyr,egister deviation is particularly striking.Based on Relevance Theo-ry,this paper expounds register deviation in China Daily news headlines by case study from two perspectives： for designers,register deviation is the ostensive stimulus where designers＇ intention lies;for readerst,heir un-derstanding of register deviation in China Daily news headlines is regarded as an ostensive-inferential process wh...