期刊论文

中文

湖北理工学院学报(人文社会科学版)

2095-4662

2015

3

35-39

10.3969/j.ISSN.2095-4662.2015.03.007

衡阳市社会科学基金项目“模因论视阈下的衡阳市旅游文化研究”,项目编号：2012C09.

本校为第一机构

作为一种特殊的文化模因复合体，衡阳旅游文化模因是在衡阳这个大社区内，由当地政府和民众在开发和开放本区域旅游资源时所形成的文化实体。文章以“衡阳雁”为代表的历史典故模因和“雁城八景”为代表的旅游景点模因为案例，从共时和历时的角度探讨了其文化传承的轨迹。据其生命周期，政府可望从同化和保持、表达和传输几个阶段来推动本地旅游文化模因的成功复制，为打造本土旅游文化品牌提供一个新的视角。

As a special cultural meme complex, the ＂Tourism Cultural Meme＂ of Hengyang city refers to the cultural entity developed by the local government and people, when exploiting and opening the regional tourism resources in the big ＂community＂ of Hengyang city. By a case study of ＂ Hengyang Yan＂ and the ＂ Eight Sights of Wild Goose City＂ , which are representatives of historical allusion memetics and scenic spot memetics respectively, this paper probes into the track of cultural inheritance from the synchronic and dia- chronic perspectives. ...