期刊论文

RESEARCH ON PRODUCTS DESIGN FOR CHILDREN＇S IN CULTURE AND BRAND EXPERIENCE

中文

设计

1003-0069

2015

21

100-101

衡阳市科技计划项目(编号2010KG49) 衡阳市社会科学基金项目编号:(2013C37)

本校为第一机构

从文化与品牌体验视角探讨儿童产品体验设计,以儿童用户体验需求为导向,挖掘文化与品牌体验对于儿童体验设计的意义及内在价值,启发企业加强儿童产品的文化与品牌体验的提升,培植具有文化与品牌体验的儿童产品品牌及服务品牌,为儿童创造良好的成长互动环境,从而提升企业的品牌价值。

Being directed by children＇s need, this article explores the meaning and internal value of culture and brand experience for children＇s products experience design. It helps enterprise to enhance their awareness of culture and brand experience, and therefore creates more perfect growth environment for children an...