期刊论文

中文

农业图书情报学报

1002-1248

2005

17

6

107-108

10.3969/j.issn.1002-1248.2005.06.037

本校为第一机构

文章通过对读者忠诚度内涵及特点的阐述,分析了读者忠诚度的指标,提出了读者忠诚度的培育策略:创建服务品牌,保护读者的合法权益,实施个性化服务,建立良好的读者关系.

The paper explained the intension and characteristic of reader loyalty, analyzed the targets of reader loyalty, proposed reader loyalty fosters the tactics: establish service brand, protect readers' legitimate rights, implement personalized service, and estab...