期刊论文

Wei Wang

英文

Geoforum

0016-7185

2022

131

12-19

10.1016/j.geoforum.2022.02.009

With the spatial fix, there is the “geographic spread of investment, output and consumption” (Schoenberger, 2004, p. 428). The expansion of digital platforms in rural areas first manifests the spatial sprawling of platform capitalism. Since 2014, Taobao and Jindong have invested in claiming the rural market. For example, Taobao’s “thousand county ten thousand village plan” (千县万村计划, qianxian wancun jihua, or rural Taobao) was initiated in 2014 to build up rural delivery systems, establish local

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Digital platforms have grown to exert substantial influence on the society, with increasing attention from scholars across a variety of disciplines. Compared with “platform urbanism” or the “platformization” of cities, how digital platforms entangle rural local society has received less scrutiny. In this article, we focus on “platform ruralism” and place the unfolding of digital platforms in rural areas in the neoliberal globalization process. Building on a series of field studies on rural e-commerce since 2016, we analyze how digital pla...