The Xiangxi UNESCO Global Geopark (XUGG) contained the largest karst red stone forest landscape and the Global Standard Stratotype-section and Points (GSSPs) in the Cambrian System. Those geoheritage contribute to a better understanding of Earth's evolution. Therefore, it is of great significance to conduct geoscience research and geosciences popularization in the XUGG. In this study, we took the XUGG as the research object, and analyzed the situation of the strengths, weaknesses, opportunities and threats in the development process of geopark popular science tourism by using SWOT analysis met...