Mass customization is a strategic thought based on customer value innovation, and it integrates mass production with customized production, integrates scale of economy with scope of economy, and integrates product cost, differentiation with speed. The implementation of mass customization depends on the demand style of products, the enterprise's capacity of mass customization, supply chain and competitor's tactics. The competitive strategy is regarded as the mainstream of production manner and the focus of competition in the 21st century a...