期刊论文

中文

吉首大学学报(自然科学版)

1007-2985

2009

30

4

122-125

10.3969/j.issn.1007-2985.2009.04.032

基金项目：湖南省社会科学基金资助项目（08YBA154）

本校为其他机构

2008年,以北京奥运会为契机,湖南电视创造性地走出了一条休闲体育电视节目"娱乐化"之路.在湖南体育娱乐电视崛起的背景下,湖南休闲体育文化的交流时空得以扩展;休闲体育文化的传播方式更加丰富;休闲体育产业的发展更加迅速.湖南体育娱乐电视与湖南休闲体育是相互依存、相互促进、共同发展的.

With the opportunity of the 2008 Olympic Games in Beijing, Hunan TV station has creatively recreationalized the leisure sport TV programme. The temporal and spatial dimensions of Hunan leisure sport culture exchange have been largely extended against the background of the rise of recreational Sports TV programme. The mode of leisure sport cultural communication has been enriched and the leisure sport industry has been developing more rapidly. Being interdependent, Hunan recreational sports TV programme and Hunan leisure sport...