In a framework to study how important consumption-investor's desire-hierarchies affect to the change in the return of assets, the paper constructs a general capital asset pricing model based on desire hierarchy theory(GCAPM). The paper proves that CAPM and APT are specific case of GCAPM. GCAPM is simplificated to he CAPM when consumptioninvestor only satisfies the desire of one specific hierarchy, it is simplificated to he APT when consumption-investor satisfys the desire of many hierarchies. Compare to else asset pricing t...