The main objective of this study is to investigate the consumers' attitude and intention toward using social media by adopting the Technology Acceptance Model (TAM). This study further develops a comprehensive framework by identifying Knowledge Sharing Factors and Social Influence Factors as moderating variables that influence the relationship of attitude and behavior intention toward using social media. Based on the literature review, a research framework questionnaire is developed and conducted to test the research hypothesis in this study. The questionnaire survey method is employed to coll...
