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Quick marketing model for supply-chain based on distributed search engine

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成果类型:
期刊论文
作者:
Zhang, Gefu;Xu, Qi
通讯作者:
Zhang, G.(gzjkfu@mail.dhu.edu.cn)
作者机构:
[Zhang, Gefu] School of Economics and Management, Nanhua University, Hunan Hengyang, China
[Xu, Qi] School of Glorious Sun Management, Donghua University, Shanghai, China
语种:
英文
期刊:
Proceedings of the International Conference on E-Business and E-Government, ICEE 2010
年:
2010
页码:
323-327
机构署名:
本校为第一机构
院系归属:
管理学院
摘要:
In order to implement quick marketing, quick response model for modern supply-chain becomes changing from 'producing firstly, selling later' to 'selling firstly, producing later'. But now, there are some problems in quick and precise marketing during using search engine in e-business. For this reason, this paper studied the apparel supply-chain and its' quick response strategy firstly, and then analyzed a quick marketing method based on a distributed search engine, and proposed a cooperation model under the complete e-business environment. In order to implement this model, a new algorithm was ...

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