版权说明 操作指南
首页 > 成果 > 详情

A study on purchasing behavior of teenagers in Taiwan: Example of counterfeit goods

认领
导出
Link by DOI
反馈
分享
QQ微信 微博
成果类型:
期刊论文
作者:
Fan, Wei-Shang;Lan, Chun-Hsiung;Huang, Yu-Kai;Chang, Ruei-Shiuan*
通讯作者:
Chang, Ruei-Shiuan
作者机构:
[Fan, Wei-Shang; Chang, Ruei-Shiuan] Nanhua Univ, Dept Business Adm, Chiayi 62248, Taiwan.
[Huang, Yu-Kai] Nanhua Univ, Inst Publishing & Culture Enterprise Management, Chiayi 62248, Taiwan.
[Chang, Ruei-Shiuan] Nanhua Univ, Dept Business Adm, 4F2,86,166 Lane,Wu Feng South Rd, Chiayi 62248, Taiwan.
通讯机构:
[Chang, Ruei-Shiuan] N
Nanhua Univ, Dept Business Adm, 4F2,86,166 Lane,Wu Feng South Rd, Chiayi 62248, Taiwan.
语种:
英文
期刊:
Journal of Applied Social Psychology
ISSN:
0021-9029
年:
2013
卷:
43
期:
6
页码:
1289-1300
机构署名:
本校为其他机构
院系归属:
管理学院
摘要:
This study has established a relationship model encompassing such aspects as consumer values, consumer involvement, purchase behavior, and consumer satisfaction. Furthermore, taking counterfeit goods as an example, this study employs factor analysis, reliability analysis, and the structural equation model to verify the relationship between the research aspects. Another major discovery of this study was that teenagers' behavioral purchasing mentality is graphic, hyperlinked, and is geared toward useful situations and functional needs. When they ...

反馈

验证码:
看不清楚,换一个
确定
取消

成果认领

标题:
用户 作者 通讯作者
请选择
请选择
确定
取消

提示

该栏目需要登录且有访问权限才可以访问

如果您有访问权限,请直接 登录访问

如果您没有访问权限,请联系管理员申请开通

管理员联系邮箱:yun@hnwdkj.com