期刊论文

中文

体育学刊

1006-7116

2009

16

4

31-33

10.16237/j.cnki.cn44-1404/g8.2009.04.008

湖南省社会科学基金项目(08YBA154)

本校为其他机构

大众体育应是电视媒体重要的报道对象,电视媒体是大众体育的最佳宣传与报道载体。"奥运向前冲"实现了电视媒体与大众体育的成功联姻。"奥运向前冲"为大众体育提供了展现平台,大众体育精彩纷呈的内容为"奥运向前冲"提供了素材。"奥运向前冲"用最平民的方式,为大众诠释了奥运精神;用最直接的方式,为大众树立了健身理念;用最艺术的方式,引导大众积极参加体育活动。

Mass sport should be an important subject reported by TV media,while TV media is the best promoting and reporting carrier for mass sport.＂Go Olympic Games!＂ has successfully realized the connection between TV media and mass sport.＂Go Olympic Games!＂ provides mass sport with a platform for presentation,whereas spec-tacular contents of mass sport provide ＂Go Olympic Games!＂ with basic materials.＂Go Olympic Games!＂ has in-terpreted the Olympic spirit for the masses in a civilian orientated way,established a fitness conception for the masse...