期刊论文

Yuan Feng

英文

Journal of Retailing and Consumer Services

0969-6989

2026

88

104499

10.1016/j.jretconser.2025.104499

CRediT authorship contribution statement Yongxi Yi: Writing – review & editing, Supervision, acquisition, Conceptualization. Yuan Feng: Writing – original draft, Visualization, Validation, Software, Methodology, Conceptualization. Yuqiong Li: Resources, Project administration. Chao Li: Methodology, Investigation. The study and collection, analysis, and interpretation of data were supported by the Key Project of Hunan Provincial Philosophy and Social Science Foundation, China [grant no. 24ZDB013 ], and the General Project of Hunan Provincial Philosophy and Social Science Foundation, China [grant no. 24YBA056].

本校为第一且通讯机构

This study examines how the adoption of blockchain influences the selection of sales models (reselling vs. consignment) in e-commerce supply chains in which consumers have reference-quality effects. Using a dynamic game-theoretic model between a supplier and a platform, analyse four scenarios that combine blockchain adoption with different sales models. We find that: (1) A high correlation between consumer quality effects and brand goodwill suppresses quality improvement and platform reputation, hurting supplier profits but exhibiting a U-shaped effect on platform profits. (2) Blockchain, desp...