This article analyses some problems about the conduct of the hospital marketing in china, from aspect with marketing consciousness, marketing organization, marketing jobholders, medical market research, ability of medical market development, medical service product, medical services pricing, medical honesty, promotion combination strategy and so on. To improve level of hospital marketing management, the authors also put forward some countermeasures, such as establishing consciousness of marketing, establishing and improving the professional marketing organization, giving full play to the leadi...
