期刊论文

Chinese Basketball Industry Development and Countermeasures under Globalization

中文

广州体育学院学报

1007-323X

2013

33

4

49-53

10.13830/j.cnki.cn44-1129/g8.2013.04.012

本校为第一机构

随着全球化进程的加快,我国篮球产业也面临着新的形势。如何在全球化视域下,找出中国篮球产业存在的问题,并提出针对性的对策,值得我们不断地探索和深思。在认真分析中国篮球产发展现状的基础上提出了健全有关法制法规、提高篮球俱乐部的经营管理水平,做好篮球产业的品牌建设和市场营销等多项建议。

With the accelerating process of globalization, China~ basketball industry faced a new situation. It worth pondering the problems of Chinese basketball industry, and proposing targeted response under Globalization. This paper produced a care- ful analysis of the development of Chinese basketball basing on the status quo and improves relevant laws and regulations, im- proved the management level of basketball club, good...