Deemed to the new mode of production in 21st century, the Mass Customization has aroused abroad attentions in theory and business circles. In theory, the study of mass customization involves many key issues of production organization theory, design of engineering and manufacturing based on mass customization. The Mass Customization has achieved success in many industries and has win competitive advantages in reality. By analyzing the mass customization literatures, this paper summarizes the research and application of mass customization from the basic theory, related issues and industry strate...
